The Canadian Marketing Association Awards Gala honours the very best marketing talent in Canada and the tremendous success they have had creating and executing campaigns that deliver measurable results. Congratulations to all the 2006 winners!

Special Awards

Lifetime Achievement
John Torella, Senior Partner and Senior Consultant at the J.C. Williams Group

Directors' Choice
Tony Lovell

Best Of The Best
Company: Bell Canada
Campaign: Frank & Gordon Campaign - Olympics 2006
Agency: Cossette Communication Group

Awards By Type Of Business

Automotive Products and Services

Merit
Company: Gereral Motors of Canada
Campaign: Pontiac Divisional
Agency: MacLaren McCann direct & interactive a division of MacLaren McCann Canada

Silver
Company: General Motors of Canada
Campaign: Saturn AURA Automobile
Agency: Cossette Communication Group / Fjord Interactive Marketing + Technology

Gold
Company: BMW Group Canada
Campaign: xDrive All-Wheel Drive Campaign
Agency: Cundari

Business Products & Services

Merit
Company: Bell Mobility
Campaign: Business: Public Transit
Agency: Cossette Communication Group / Blitz Direct Data and Promotion

Merit
Company: Canada Post Corporation
Campaign: Die-Cut Rooster Direct Mail
Agency: Cossette Communication Group / Blitz Direct Data and Promotion

Silver
Company: Kraft Canada Food Service
Campaign: Kraft Works CRM Program
Agency: Wunderman

Gold
Company: Transcontinental Database Marketing
Campaign: Get the Right Combination
Agency: Groupe Cossette Communication / Blitz Direct Data et Promotion

Communications Products & Services

Merit
Company: SIRIUS Canada Inc.
Campaign: Public Relations Launch & LIVE Events
Agency: Edelman Public Relations

Silver
Company: Cisco Systems Canada Co.
Campaign: Cisco Bell Retail
Agency: OgilvyOne worldwide

Gold
Company: Bell Canada
Campaign: Frank & Gordon Campaign - Olympics 2006
Agency: Cossette Communication Group

Consumer Products & Services

Merit
Company: Kraft Canada
Campaign: Kraft Hockeyville 2006
Agency: GRIP Limited

Silver
Company: Clorox Company of Canada
Campaign: Brita "You Deserve Better"
Agency: DDB Canada

Gold
Company: Unilever Canada Inc.
Campaign: Knorr Frozen Campaign "Frozen doesn't have to be a bad word."
Agency: DDB Canada

Financial Products & Services: Banking and Credit

Merit
Company: RBC Financial Group
Campaign: Avion Visa Card
Agency: BBDO/Proximity Canada

Silver
Company: Scotiabank
Campaign: Electronic Relationship Builder - eRB Digital Marketing Pilot
Agency: Mighty Digital, Direct + Design

Gold
Company: Prospera Credit Union
Campaign: South Granville Branch Launch - "Rockstar"
Agency: Identica Branding & Design

Financial Products & Services: Insurance

Merit
Company: TD Meloche Monnex
Campaign: "SOME THINGS WORK BETTER IN PAIRS"
Agency: Hamelin Martineau Advertising Marketing Design Inc.

Merit
Company: TD Insurance Home and Auto
Campaign: "VIVA ESPANA!" B2B
Agency: Hamelin Martineau Advertising Marketing Design Inc.

Gold
Company: TD Insurance Home and Auto
Campaign: "A MOMENT OF YOUR TIME!"
Agency: Hamelin Martineau Advertising Marketing Design Inc.

Financial Products & Services: Wealth Management

Merit
Company: Canada Investment & Savings
Campaign: 2006 B2B pilot campaign
Agency: Vickers & Benson Companies Inc.

Gold
Company: Mackenzie Investments
Campaign: Burn Rate
Agency: Environics Communications Inc. (Public Relations), Lowe Roche (Advertising)

Fundraising/Not for Profit/Public Service

Merit
Company: Canadian Blood Services
Campaign: Operation LifeBlood Pilot Acquisition Campaign
Agency: Arnold Worldwide Canada

Silver
Company: Toronto Crime Stoppers
Campaign: "Cash for Guns"
Agency: DDB Canada

Gold
Company: WWF Canada
Campaign: Bycatch Campaign
Agency: DRAFTFCB

Leisure/Travel Products and Services

Silver
Company: Niagara Fallsview Casino Resort
Campaign: Fallsview 2006 Campaign
Agency: BBDO/Proximity Canada

Gold
Company: Tourism British Columbia
Campaign: 2006 BC Escapes
Agency: Cossette Communication Group / Blitz Direct Data and Promotion

Pharmaceutical/Health Care/Personal Care Products and Services

Merit
Company: Johnson & Johnson
Campaign: RoC 12 Week Challenge
Agency: Rapp Collins and DDB Canada

Merit
Company: McNeil Consumer Healthcare Canada
Campaign: TYLENOL* Ultra Relief Launch Campaign
Agency: MacLaren McCann Canada

Silver
Company: Johnson & Johnson
Campaign: Clean & Clear Chain Reaction Campaign 2005
Agency: Rapp Collins

Gold
Company: Serono Canada
Campaign: MS Decision Kit
Agency: OSL

Publishing Products and Services

Merit
Company: The Globe and Mail
Campaign: $500k Creative Competition
Agency: Black & Company

Merit
Company: 24 Hours (Sun Media)
Campaign: "Mind the Gap"
Agency: cmi canada inc.

Gold
Company: HarperCollins Canada Ltd.
Campaign: The Weather Makers
Agency: In house

Retailing - Traditional

Merit
Company: The Bay
Campaign: BELLE Magazine - Spring/Summer 2006
Agency: Fuel Advertising

Silver
Company: LCBO
Campaign: Banrock Station - New Format Global Launch
Agency: Taxi Canada Inc.

Gold
Company: LCBO
Campaign: French Rabbit - New Product Global Launch
Agency: Taxi Canada Inc.

Retailing - Catalogue/Vitual/E-commerce

Merit
Company: Canadian Tire
Campaign: Gift Registry - "Compatibility Quiz"
Agency: Signature One to One Solutions Inc.

Silver
Company: Holt Renfrew
Campaign: Holts Fall 2005
Agency: Concrete Design Communications Inc.

Gold
Company: Select Sandwich
Campaign: Catering Brochure (2005)
Agency: In-House

Awards by type of program

New Media - Interactive

Merit
Company: Scotiabank
Campaign: Electronic Relationship Builder - eRB Digital
Agency: Mighty Digital, Direct + Design

Silver
Company: Leo Burnett Canada
Campaign: Big Ideas Come Out of Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada

Gold
Company: Bell Canada
Campaign: Frank & Gordon Campaign - Olympics 2006
Agency: Cossette Communication Group

New Media - Online Advertising

Merit
Company: Molson Canada
Campaign: Vidéo Ex
Agency: Groupe Cossette Communication / Blitz Direct Data et Promotion

Silver
Company: Coca-Cola Ltd.
Campaign: iCoke.ca Online Media Summer Campaign
Agency: MacLaren McCann direct & interactive a division of MacLaren McCann Canada

Silver
Company: BMO InvestorLine
Campaign: Ultimate Golf Getaway
Agency: Tribal DDB Canada

New Media - E-mail

Merit
Company: WestJet
Campaign: "Bums in Seats" Travel Agent Promotion
Agency: Carlson Marketing

Silver
Company: Scotiabank
Campaign: The Vault RSP Campaign
Agency: Twist Image

Gold
Company: TELUS Communications
Campaign: TELUS Holidays Email
Agency: Twist Image

Integrated Multi-media: Budget Over $1,000,000

Merit
Company: Procter & Gamble
Campaign: Destination Tendance Promotion
Agency: BCP

Silver
Company: LCBO
Campaign: Taste of The Mediterranean
Agency: In-House

Gold
Company: Bell Canada
Campaign: Frank & Gordon Campaign - Olympics 2006
Agency: Cossette Communication Group

Integrated Multi-media: Budget Under $1,000,000

Merit
Company: HarperCollins Canada Ltd.
Campaign: The Weather Makers
Agency: In house

Silver
Company: Discovery Channel (Canada)
Campaign: "Canada's Worst Driver"
Agency: In-House

Gold
Company: WWF Canada
Campaign: Bycatch Campaign
Agency: DRAFTFCB

Customer Loyalty

Merit
Company: TELUS Communications
Campaign: TELUS PERKS Holiday Loyalty Program
Agency: Bimm Communications Group

Merit
Company: RBC Royal Bank
Campaign: RBC Rewards
Agency: Carlson Marketing

Silver
Company: Aeroplan
Campaign: Aeroplan Catalogue
Agency: Diesel

Customer Service

Merit
Company: Aeroplan
Campaign: "Welcome/Activation Sequence E-mails"
Agency: ThinData Inc.

Silver
Company: Bell Canada
Campaign: Local Phone Service Customer Greeting Card
Agency: Cossette Communication Group / Blitz Direct Data and Promotion

Direct Response DRTV

Merit
Company: Assurance-vie Banque Nationale
Campaign: "On Peut"
Agency: OgilvyOne worldwide

Silver
Company: Canadian Home Income Plan (CHIP)
Campaign: Wouldn't It Be Nice
Agency: McDonnell Haynes Integrated Communication Partners

Gold
Company: Canadian Blood Services
Campaign: New Donor Drive ("Save a Life")
Agency: Northern Lights Direct Response Television

Direct Response (B2C)

Silver
Company: TELUS Communications
Campaign: November Unaddressed Acquisition
Agency: Bimm Communications Group

Gold
Company: Tourism British Columbia
Campaign: 2006 BC Escapes
Agency: Cossette Communication Group / Blitz Direct Data and Promotion

Direct Resonse (B2B)

Merit
Company: Cisco Systems Canada Co.
Campaign: Cisco Bell Retail
Agency: OgilvyOne worldwide

Silver
Company: TD Insurance Home and Auto
Campaign: "A MOMENT OF YOUR TIME!"
Agency: Hamelin Martineau Advertising Marketing Design Inc.

Gold
Company: Transcontinental Database Marketing
Campaign: Get the Right Combination Agency: Groupe Cossette Communication / Blitz Direct Data et Promotion

Brand Advertising

Merit
Company: Effem Foods Canada
Campaign: Whiskas "Only Cats Can Be Cats"
Agency: TBWA\Toronto

Silver
Company: Clorox Company of Canada
Campaign: Brita "You Deserve Better"
Agency: DDB Canada

Gold
Company: Bell Canada
Campaign: Frank & Gordon Campaign - Olympics 2006
Agency: Cossette Communication Group

Public Relations

Merit
Company: McCain Foods (Canada)
Campaign: Potato Facts Marketing Communications
Agency: Fleishman-Hillard Canada Inc.

Silver
Company: Holt Renfrew
Campaign: Holt Renfrew and Estée Lauder Breast Cancer Awareness
Agency: In-House

Gold
Company: Cadbury Adams Canada Inc.
Campaign: Cadbury Chocolate Couture Collection Fashion Show
Agency: Strategic Objectives

Sales Promotion: Consumer Promotions

Merit
Company: Molson Canada
Campaign: Vidéo Ex
Agency: Groupe Cossette Communication / Blitz Direct Data et Promotion

Silver
Company: LCBO
Campaign: French Rabbit - New Product Global Launch
Agency: Taxi Canada Inc.

Gold
Company: SIR Corp.
Campaign: Jack Astor's
Agency: Taxi Canada Inc.

Sales Promotion: Trade and Employee Incentives

Merit
Company: GE Money
Campaign: One Plus Mortgage Campaign - GE Money Mortgages
Agency: FUSE Marketing Group

Silver
Company: Imperial Oil (Esso)
Campaign: Esso Gift Card Launch
Agency: Rapp Collins, a division of DDB Canada

Gold
Company: WestJet
Campaign: "Bums in Seats" Travel Agent Promotion
Agency: Carlson Marketing

Awards By Special Criteria

Creative: Budget over $100,000

Merit
Company: Bell Canada
Campaign: Frank & Gordon Campaign - Olympics 2006
Agency: Cossette Communication Group

Silver
Company: Effem Foods Canada
Campaign: Whiskas "Only Cats Can Be Cats"
Agency: TBWA\Toronto

Gold
Company: Church & Dwight
Campaign: www.trojan.ca
Agency: henderson bas

Creative: Budget under $100,000

Merit
Company: FUSE Marketing Group
Campaign: FUSE Partners in Crime Announcement
Agency: In-house

Silver
Company: Bell Mobility
Campaign: Bell Mobility Business: Public Transit
Agency: Cossette Communication Group / Blitz Direct Data and Promotion

Gold
Company: Leo Burnett Canada
Campaign: Big Ideas Come Out of Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada

Creative: Pro Bono

Merit
Company: Toronto Crime Stoppers
Campaign: "Cash for Guns" Campaign
Agency: DDB Canada

Silver
Company: Integra Foundation
Campaign: "Imaginary friends"
Agency: Designers Inc.

Gold
Company: Microsoft Canada Co.
Campaign: Be Web Aware Internet Safety Initiative
Agency: MacLaren McCann direct & interactive a division of MacLaren McCann Canada

International

Merit
Company: Playground Destination Properties Inc.
Campaign: Honua Kai - Hokulani Tower Marketing Campaign (Playground)
Agency: Wasserman and Partners Advertising Inc.

Silver
Company: Novartis Pharmaceuticals Corporation
Campaign: Xolair Direct Mail Program - 3D Viewmaster
Agency: Anderson DDB

Gold
Company: General Mills, Inc.
Campaign: Lucky Charms Magical Realm Website
Agency: Cossette Communication Group / Fjord Interactive Marketing + Technology

Resource Partners - Best Practices

Company: Xerox Canada ltd. Graphic Communications Group
Campaign: The 1:1 Lab - Data Driven Variable Print - Reader's Digest Canada Cross Sell Promotion

Student Awards - Marketing

Merit
School: Schulich School of Business
Professor: Alexandra Campbell
Students: Angela Nelson, Larysa Babiy, Jackie Wu

Gold
School: Schulich School of Business
Professor: Alexandra Campbell
Students: Sue-Lee Pring, Sonia Kumar, Sammy Uyen Nguyen, Bryan Lee

Gold
School: Mohawk College of Applied Arts and Technology
Professor: Cathy Ozols
Students: Adam McClare, Cassandra Withey, Lisa Labreche

Student Awards - Creative

Merit
School: Algonquin College
Professor: Greg Wheeler
Students: Christian Garceau, Nina Camilleri

Merit
School: Algonquin College
Professor: Greg Wheeler
Students: Jennifer Labelle, Ashley Raymond

Silver
School: Algonquin College
Professor: Greg Wheeler
Students: Christina Reid, Sophia Guertin